Penray Publication
Publish & Promote · Most Popular Tier

For authors investing in their book as a real project.

Most Popular Tier
₹5,990+ 18% GST
One-time payment · Lifetime distribution

Paperback + eBook + custom typography + 3 ad creatives + 100% royalty. Built for first and second-time authors treating their book as more than a hobby.

Get expert advice
10-day launch SLA
Custom typography + ad creatives
5 free copies + 100% royalty
Stack of professionally published Penray paperbacks
Package contents

Inside the Publish & Promote package.

The Publish & Promote package covers your complete book launch — from polished cover design and edited interior, to ISBN allocation, distribution to four marketplaces, and your first 5 author copies. You also get marketing assets ready for self-launch, plus lifetime access to a royalty dashboard with monthly UPI payouts.

Six standout features

Custom typography

Drop caps, chapter design, premium fonts. Not the template default that comes with cheaper packages.

3 ad creatives included

Designed Facebook and Instagram ad designs. Use them yourself or hand to a media agency for launch.

100% royalty share

Every rupee after print, distribution, and tax is yours. Monthly UPI payouts. Lifetime data access.

5 free author copies

Plus 5% bulk discount on 50+ copies. Useful for launch events, family, beta readers, reviewers.

10-day launch SLA

Live on Amazon, Flipkart, Kindle, and Google Play within 10 working days of file approval.

Lifetime distribution

3-year default term, renewable. Lifetime access to your sales dashboard — even years from now.

Includes all 8 Penray services
Cover Design Editing & Proofreading Interior Formatting ISBN & Copyright Printing (5 free copies) Distribution (4 marketplaces) Marketing Assets Royalty Dashboard
How it works

From brief to live on Amazon, in 4–5 weeks.

Publish & Promote has a tested 4-stage timeline. Each stage has fixed deliverables and clear approval points.

Author kickoff call
01 Day 1

Brief & onboarding.

15-minute WhatsApp call to lock scope, manuscript handover, payment confirmed. Production starts within 24 hours.

Production in progress
02 Week 1–2

Production.

Cover concepts, interior typesetting, copy edit, ad creatives, ISBN application — all in motion. Weekly progress updates.

Author approval round
03 Week 3

Author approval.

You review all assets — cover, interior, edited manuscript, ad designs. Mark revisions. 1 round of changes included.

Book launch live
04 Week 4–5

Launch.

Distribution submission, ISBN allocated, listings go live, marketing assets handed over, 5 free author copies dispatched.

Author wall

Books published at Publish & Promote tier.

Recent launches across memoir, fiction, business, poetry, and self-help — a snapshot of genre range and design directions at this tier.

English Memoir
English · Memoir
Personal voice, family story
English Business
English · Business
Leadership + management
English Fiction
English · Fiction
Contemporary drama
Hindi Poetry
Hindi · Poetry
Devanagari literary work
English Self-help
English · Self-help
Career + productivity
Bilingual Memoir
Bilingual · Memoir
Indian-English hybrid

Swipe to see more

Optional upgrades

Take your launch further.

These are the upgrades and add-ons Penray's Publish & Promote authors most commonly choose. Each adds a focused capability without changing your base package. All transparently priced — pick what fits your launch goals.

Add-on
What's included
Price
Per-word developmental edit
Upgrade from copy edit to developmental — structural feedback on plot, character, pacing. Use when: first novel, memoir, or non-fiction with weak structure.
₹0.45/word +18% GST
Hardcover variant
Hardcover edition with spine + flap. Premium gift edition. Use when: launch gift edition, premium positioning.
₹150–300/copy +18% GST
International distribution
Amazon US + UK paperback marketplaces. Use when: diaspora audience, international launch ambition.
₹2,000 +18% GST
Paid ads management
We set up + run ads on Facebook/Instagram/Google. Use when: you want professional ad management, not just creatives.
₹5,000 + spend +18% GST
Press release distribution
Distribute to 15+ targeted journalists and bloggers. Use when: notable book topic, public-interest angle.
₹3,000 +18% GST
Copyright filing (India)
Official Govt of India copyright registration. Use when: high-stakes IP, biography, business book with unique frameworks.
₹2,000 +18% GST
Audiobook distribution
Narration + Audible/Google Play audio distribution. Use when: commute audience, accessibility focus.
₹3,000 + narration +18% GST
Annual audit + tax report
Detailed yearly audit of royalty calculations + tax records. Use when: portfolio author, multiple books.
₹3,000/year +18% GST
Questions

Five answers before you pick Publish & Promote.

Other questions? WhatsApp us.

Why is Publish & Promote the most popular package?
Three reasons. (1) It's the most balanced — the Digital tier feels too bare (no print, no ad creatives), Signature has features many first-time authors don't need yet (hardcover, international distribution, dedicated account manager). (2) Most Indian self-publishing buyers compare price tiers — at ₹5,990, Publish & Promote is competitive while including more (custom typography, ad creatives, Amazon Author Central). (3) The ad creatives matter — without them, a launch doesn't feel like a launch.
What's the difference between Publish & Promote and Essential? Is it worth ₹2,000 more?
Three concrete differences: (1) Custom typography + drop caps (Essential uses a standard template), (2) Facebook/Instagram ad creative designs (Essential has none — you'd design these yourself), (3) Press release template + Amazon Author Central setup (Essential doesn't include these). The ₹2,000 premium buys you the marketing pack that makes a launch look like one. To compare in detail, get a free consultation — we'll walk you through what fits your manuscript.
Should I upgrade to Signature for ₹2,000 more (₹7,999 total)?
Depends on your goals. Upgrade if you want any of these: developmental edit (structural feedback), hardcover edition, international distribution (US/UK), full launch campaign with email + influencer outreach, dedicated account manager. Don't upgrade if you're a first-time author still finding your feet — Publish & Promote gives you 80% of what you need at a lower commitment. Talk to us before deciding — we'll recommend honestly.
Can I add features later, after starting with Publish & Promote?
Yes for most things. Hardcover, international distribution, developmental edit, audiobook — all available as add-ons after your base package. Some things (the orchestrated launch campaign, dedicated account manager) are Signature-only and not available as add-ons. If you might want either of those, talk to us before deciding.
Who is the typical Publish & Promote author?
Indian first or second-time author. English or Hindi manuscript. 40,000–80,000 words. Genre: memoir, fiction, business, self-help, poetry. Wants paperback + eBook on Amazon and Flipkart, with ad creatives ready for self-launch. Comfortable with ₹6K + 18% GST as a one-time investment. Treats the book as a real project — not testing the waters, not running a literary career campaign. We can help you figure out if your project fits — book a 30-minute call.
The last chapter — Begin

Let's get your name on a cover.

Tell us a little about your book. You'll receive a personalised quote, recommended package, and timeline within 30 minutes during working hours.

30-minute response time, 10am–7pm IST
No payment required to receive a quote
Manuscript-not-ready is fine — lock today's price for later
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