Penray Publication
About · Penray Publication

We don't take 30%. We don't take 6 months. We don't take your copyright. We just take your book to readers.

A new kind of self-publisher, built in 12 Editorial Lane — working for the writer, not the platform.

GST registered · 22AADCW3743L1Z8
ISBN.gov.in registered agency
100% royalty pledged in writing
30-min avg response
12 Editorial Lane
Placeholder · real Penray book at launch A printed book at the Penray studio
How we started

We watched first-time Indian authors get a worse deal than they deserved. So we built it.

In Bhilai, in early 2026, we sat down to design a publishing service for first-time Indian authors. One number kept coming back: roughly 70% of a book's earnings go to print costs, distribution markups, platform fees, and the publisher's cut — before the author sees a single rupee.

70% — what most Indian self-published authors lose to costs, fees, and middlemen before they see their first royalty.

So we built Penray. Same legal infrastructure as established Indian publishers, same direct distribution partnerships, same ISBN registry access — but the entire workflow rebuilt from scratch. Small team. Smart, AI-augmented production. Transparent pricing. Studio-grade output at budget-segment cost. That's the company.

100%
Royalty
10d
Avg launch
₹2,499
From
4
Marketplaces
What we're building

Where Penray is headed, and what we want this industry to look like.

Our Mission · 2027

Make Indian self-publishing honest, affordable, and 10 days fast.

Give every aspiring Indian author the tools, transparency, and respect they need to publish well — without the long timelines, opaque royalty math, or surprise invoices that have defined this industry's first generation. By 2027, we want Penray to be the default first-published imprint for a thousand Indian writers who chose us because the math worked, not because the marketing did.

Our Vision · 2027

Every Indian writer publishes their first book — without compromising what shows up on the page.

A publishing layer that's invisible when it works: ISBN allocated quickly, cover printed correctly, royalty paid on time, dashboards that don't lie. By 2027, we want to have published the first book of writers in every Indian state and language we can reach — and have each one know exactly what their royalty math was, every month.

Three promises & how we compare

These three numbers are the entire pitch — here's how we stack up.

100%
Royalty to author

Every rupee after print and platform costs. Same on book one. Same on book one thousand.

10d
Working days · launch

Manuscript to live on Amazon. Industry average is six to nine months.

₹0
Hidden costs · ever

What's on the package page is what you pay. No mid-project surprise invoices.

Dimension
Penray
Industry standard
Royalty share
100%
50–70%
Launch time
10 working days
6–9 months
Starting price
₹2,499
₹8,000–15,000+
Cover revisions
Included (1–3)
₹1,500–3,000 extra
ISBN allocation
Included
₹500–2,000 extra
Royalty payout
Monthly · UPI/NEFT
Quarterly or annual
Refund policy
Stage-based, in writing
Vague or none
Copyright
Stays with author
Often claimed

Industry standard reflects publicly listed package details from Evincepub, Cleverfox, BlueRose, Pencil (Notion Press), and similar firms.

How we work

From your manuscript to Amazon in 10 days.

The five steps that turn a Word document into a published book.

Average end-to-end timeline · 10 working days
Real photo Step 01 — You send the book.
01 Day 1

You send the book.

Manuscript in Word, Google doc, or pasted in chat. ₹1,000 to lock your slot.

Real photo Step 02 — We design the cover.
02 Days 2–4

We design the cover.

First draft on WhatsApp within 48 hours. Two revisions included.

Real photo Step 03 — Interior + ISBN.
03 Days 5–7

Interior + ISBN.

Typeset, ISBN allocated, proofs sent to you for approval.

Real photo Step 04 — Distribution upload.
04 Days 8–9

Distribution upload.

Amazon, Flipkart, Kindle, Google Play. Files queued, metadata locked.

Real photo Step 05 — Live 🎉
05 Day 10

Live 🎉

Searchable on all channels. 5 author copies dispatched to your address.

The author wall

100+ authors. Nine languages.

A glimpse of the books we've helped bring to life.

The Light Between Trains
Anita Bhardwaj
English · Memoir
The studio

A small studio. In a small town.

Real photo · replace The Penray studio in 12 Editorial Lane
12 Editorial Lane

"Bhilai isn't the publishing capital of India. That's exactly why we could rebuild from scratch."

Where

12 Editorial Lane
Koramangala, Bengaluru 560034
India

Team

Editorial · Design · Production · Author Success

Hours

Mon–Fri 10–5 · Sat 11–3 IST · WhatsApp anytime

Visit

By appointment · WhatsApp 24h ahead · chai included

Frequently asked

Five questions authors usually ask.

Who actually runs Penray Publication?+
A small founding team in Bhilai, Chhattisgarh, operating under WissenPress Innovations Private Limited (CIN: U22300CT2022PTC013717). We've kept the team unnamed on this page on purpose — we'd rather you choose us based on what we do, not who we are. If you're booking a package, our team introduces themselves over WhatsApp. Journalists or long-term collaborators can write to hello@penraypublication.com and we'll happily put you on a call with a founder.
How is Penray different from other Indian self-publishers?+
Indian self-publishing falls into two camps. The legacy camp — Notion Press, BlueRose, Evincepub, Cleverfox — runs on long timelines, opaque royalty math, and pricey add-ons. The DIY camp — KDP, Pothi, Notion Press Free — gives you tools but no real production help. Penray sits between them: managed, full-service publishing at DIY-adjacent pricing, with the production speed of a tech team and the editorial care of a small imprint.
How does AI fit into your workflow?+
We use a smart, AI-augmented production workflow for the slow, repetitive parts of publishing — layout drafts, metadata composition, proofread passes, ISBN logistics, distribution feed sync. This is what lets a small team deliver studio-grade output at budget-segment pricing. We never use AI to write your book, replace human creative judgment on cover or interior decisions, or generate fake reviews. Every book a human reviews end-to-end before going to print.
Will Penray be around in five years?+
Our parent has been operating profitably since 2022. Penray is a flagship imprint, not a side project. Distribution partnerships with Amazon, Flipkart, Kindle, and Google Play are direct — your book remains available even if a hypothetical pivot occurs. The author agreement includes a transparent wind-down clause: in the unlikely event we close, your files, ISBNs, and distribution rights revert to you within 30 days, free of charge.
My manuscript isn't ready yet. Can I still get started?+
Yes. You can lock today's package price by paying just ₹1,000 to reserve your slot. Finish the manuscript at your pace — we honour the price even if you take three months to submit. The only exception is a major external cost change (rare, and you'd be notified in advance).

More questions? We answer everything personally on WhatsApp.

Ask us on WhatsApp →
The last chapter — Begin

Let's get your name on a cover.

Tell us a little about your book. You'll receive a personalised quote, recommended package, and timeline within 30 minutes during working hours.

30-minute response time, 10am–7pm IST
No payment required to receive a quote
Manuscript-not-ready is fine — lock today's price for later
Chat on WhatsApp instead
Get my free quote
Takes ~60 seconds

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