Penray Publication
Service 07 · Marketing & Promotion

A launch, not just a publication.

Light scaling — Get Published = social pack, Publish & Promote = + ad creatives, Publish, Promote & Position = + full launch campaign. No guarantees of sales, just real assets and real effort.

Get Expert Advice
No sales guarantees ever
Real assets, not vanity metrics
Tier-based scaling
What you get

Six marketing assets. Ready for your launch.

Concrete, deliverable assets — social posts, ad creatives, press releases, author identity. Not vague "promotion" promises. Every asset is yours to use beyond Penray.

Tier-based · Essential+

Launch announcement

Designed launch graphic for Day 1 — Instagram, Facebook, Twitter, WhatsApp status. Optimized for each platform's format.

Day 1 launch

Social media post pack

5 designed posts for ongoing promotion — quotes from book, behind-scenes shots, author moments. Ready for scheduling.

5 posts · all packages

Author certificate

Official Penray-branded author certificate. Useful for LinkedIn, author bio pages, grant applications. Professional credential for your portfolio.

PDF · printable

E-visiting card

Author identity card — your name, book title, ISBN, contact. Shareable via WhatsApp. Hand to anyone who asks "what's your book?"

Digital · shareable

Press release template

Pre-written press release announcing your book launch. Customised with your bio and book details. Send to local newspapers, blogs, podcasters.

Template · customised

Author bio for Amazon

Crafted Amazon author page bio (Amazon Author Central setup). Improves discoverability — readers find more of your work through your author profile.

Author Central setup
How it works

A clear process. No surprises.

Launch flow · 5 days
01 Day 1

Marketing brief.

Tell us about your book, your audience, your goals. 15 minutes on WhatsApp.

02 Day 2–5

Asset creation.

Designs prepared based on your brief. First preview in 48 hours. Revisions included.

03 Launch Day

Coordinated rollout.

We coordinate timing of social posts, ads, and announcements. Day-of-launch support via WhatsApp.

04 Week 2+

Post-launch tracking.

Sales dashboard + engagement tracking. Weekly check-ins for 30 days post-launch.

Style range

Six marketing asset types. All formats covered.

Marketing for a book launch needs different assets for different channels. Below are the asset types our designers create — adapted to your book.

Instagram post
Square · 1080×1080
Facebook ad
Standard · 1200×628
Twitter post
1024×512
WhatsApp status
1080×1920 · vertical
Press release
PDF + Doc
Podcast pitch
Email template + bio

All assets adapted to your book, your voice, your audience. We don't reuse templates — every author's marketing pack is original.

Marketing · across our packages

Marketing scope, per package.

Marketing scales with the package — Get Published gets the basics, Publish & Promote adds ad creatives, Publish, Promote & Position adds a full launch campaign. Kindle Starter has no marketing by default — add-ons available.

Spark

₹5,990 + 18% GST
  • Guided publishing (email)
  • Template cover + interior
  • Proofreading (basic)
  • ISBN + Copyright
  • Amazon India + Flipkart
  • 5 author copies
See full package →

Launch

₹9,990 + 18% GST
  • Custom cover (2 concepts)
  • Premium interior layout
  • Full proofread + grammar
  • Amazon worldwide + Kindle
  • Dedicated project manager
  • 10 author copies
See full package →

Growth

₹17,990 + 18% GST
  • Author website (1 yr free)
  • Amazon SEO + keywords
  • Google Play + Apple Books
  • 5-day social ad campaign
  • Book video trailer
  • 20 author copies
See full package →

Authority

₹29,990 + 18% GST
  • Bestseller category strategy
  • Press release · 50+ outlets
  • Premium website (2 yr)
  • 2-week Amazon sponsored ads
  • Amazon A+ Content
  • Audiobook (discounted)
  • 30 author copies
See full package →

Want paid ads management (actual ad spend on Meta/Google) or large-scale influencer outreach? These are add-ons or part of the Custom package.

Transparent pricing

Marketing add-ons & upgrades. Real outreach.

We don't sell vanity metrics. These are <strong>real outreach services</strong> — ads we actually run, influencers we actually contact, podcasts we actually pitch.

Add-on
What's included
Price
Paid ads management (Meta/Google)
We set up + run ads on Facebook, Instagram, Google. Service fee + ad spend. Minimum ₹5,000 ad spend recommended.
₹5,000 +18% GST
Press release distribution
Distribute your press release to relevant journalists and bloggers. 15+ targeted contacts. No guarantee of coverage.
₹3,000 +18% GST
Podcast pitch outreach
We pitch your book to relevant podcast hosts. 20+ podcasts contacted. No guarantee of bookings.
₹4,000 +18% GST
Influencer outreach (10 micros)
Outreach to 10 micro-influencers (1k–50k followers) in your niche. Honest reviews requested. No paid placements.
₹8,000 +18% GST
Book launch event design
Design materials for a physical or virtual launch event — invites, programme, signage, presentation.
₹2,500 +18% GST
Email marketing setup
Mailchimp or similar setup + 3 launch emails written. Use when: you have an existing email list.
₹2,000 +18% GST

No guarantees of coverage, bookings, or sales. We promise real effort and reportable outcomes.

Marketing · FAQs

Five answers before launch.

Will you guarantee a number of sales?+
No — and be wary of anyone who does. Book sales depend on dozens of factors: your audience, the genre's market, the cover, the price, the timing, the quality of the writing, your platform. Marketing assets help — but they don't guarantee specific numbers. We promise real assets and real effort, not vanity metrics.
What's the difference between marketing in Get Published vs Publish, Promote & Position?+
Get Published = social media post pack + author identity (certificate, visiting card). Publish & Promote = Get Published + ad creative designs + press release + Amazon Author Central setup. Publish, Promote & Position = Publish & Promote + 5-day social rollout + email sequence + influencer outreach (3 micro-influencers contacted). The top tier is closer to a real launch campaign; Get Published is the bare minimum to look professional.
Can I do my own marketing and skip this service?+
Yes. If you already have a strong following, an existing audience, or marketing expertise — you can skip marketing entirely. Kindle Starter has no marketing for this reason. Your book still gets distribution, ISBN, and royalty dashboard. Marketing is optional support, not required for publication.
Do you run actual ads, or just create the creatives?+
Creatives are included in packages (Publish & Promote and above). Running the ads is a separate add-on (₹5,000 + your ad spend). We can set up the ads, target the right audience, monitor performance, and adjust — that's the paid-ads-management add-on. Just creatives = you run them yourself.
How long does the launch campaign last?+
The top-tier launch campaign is a 5-day rollout — Day 0 announcement, Day 1 social posts, Day 2 ads start, Day 3 email sequence, Day 4 influencer outreach, Day 5 wrap-up. Beyond that, you have lifetime social media assets you can reuse. We don't lock you into ongoing retainers.

Other questions? We answer everything personally on WhatsApp.

Ask us on WhatsApp →
The last chapter — Begin

Let's get your name on a cover.

Tell us a little about your book. You'll receive a personalised quote, recommended package, and timeline within 30 minutes during working hours.

30-minute response time, 10am–7pm IST
No payment required to receive a quote
Manuscript-not-ready is fine — lock today's price for later
Chat on WhatsApp instead
Get my free quote
Takes ~60 seconds

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