Practical guides for
Indian writers.
Essays, field guides, and author conversations. Free, no signup required.
Why we don't take a percentage of your royalty
An open letter on why 100% royalty isn't a marketing hook — and why we'd rather lose the margin than the principle.
Marketing your book without ads: 7 things that actually worked.
Indie authors on tight budgets share what moved the needle — local newspaper coverage, school visits, and relentless one-on-one outreach.
The cover design process, from sketch to print.
How a cover goes from a one-line brief to a final POD file in 48–72 hours. The moodboards, the rejected directions, the back-and-forth.
We analyzed 100 self-published books on Amazon India. Here's what we found.
Cover patterns, pricing distributions, review counts, and sales rank trends — what separates the books that move from the ones that don't.
All posts.
The first 30 days after launch: a realistic playbook.
What to do, what to ignore, and what "a successful launch" actually looks like in numbers for a first-time Indian author.
Building an author brand on a single platform — and not three.
Most first-time authors spread themselves across Instagram, Twitter, and LinkedIn. The ones who break out almost always pick one.
Writing a book proposal that actually gets read.
Most book proposals get skimmed in 90 seconds. Here's the order to put information in so the right 90 seconds work in your favour.
Reading like a writer: 4 books that changed how I edit.
Four working titles on craft — what they teach, who they're for, and the one essay each that's worth the cover price by itself.
Why we kill 1 in 5 cover concepts (and you should too).
Killing a cover concept feels expensive in the moment. It's the cheapest decision you'll make this quarter.
ISBN vs ASIN: which one do you actually need?
A short explainer on the two identifiers every Indian author keeps confusing — and what each actually unlocks for your book.
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Every rupee your book earns after print and distribution is yours. Same on book one. Same on book one thousand.
Manuscript to live on Amazon. Industry average is 6 to 9 months. We measure this monthly and miss it less than 5% of the time.
What's on the package page is what you pay. Cover revisions, ISBN, distribution — all included. No mid-project surprise invoices.
In writing. The earlier you change your mind, the more you get back. Published on our About page, not buried in legalese.