Practical guides for
Indian writers.
Essays, field guides, and author conversations. Free, no signup required.
Why we don't take a percentage of your royalty
An open letter on why 100% royalty isn't a marketing hook — and why we'd rather lose the margin than the principle.
Marketing your book without ads: 7 things that actually worked.
Indie authors on tight budgets share what moved the needle — local newspaper coverage, school visits, and relentless one-on-one outreach.
The cover design process, from sketch to print.
How a cover goes from a one-line brief to a final POD file in 48–72 hours. The moodboards, the rejected directions, the back-and-forth.
We analyzed 100 self-published books on Amazon India. Here's what we found.
Cover patterns, pricing distributions, review counts, and sales rank trends — what separates the books that move from the ones that don't.
All posts.
Amazon Ads for first-time authors: a 30-day plan.
Daily budget, keyword research, manual vs auto targeting, and how to scale without burning cash. A full month of moves.
The royalty math behind a ₹249 paperback.
Where every rupee of a ₹249 sale actually goes — print cost, platform fee, GST, distribution markup, and what's left for the author.
How to title a non-fiction book: a checklist that works.
A practical eight-item checklist we run every non-fiction title through. If it fails three items, we ask the author to try again.
Editing your manuscript: when to stop revising.
Most first-time authors over-edit — revising the same chapter eleven times. A working framework for knowing when a draft is genuinely done.
How much does it actually cost to publish a book in India?
A line-by-line breakdown of what real Indian authors pay — and where most of the cost actually goes. Real numbers, not estimates.
Print-on-demand vs offset: when does each make sense?
POD wins for the first 200 copies. Offset wins after 1,000. The grey zone in the middle is where most authors lose money.
Get a personalised quote within 30 minutes.
Tell us about your manuscript. We'll send package recommendations, timeline, and total cost on WhatsApp or email — no commitment.
Every rupee your book earns after print and distribution is yours. Same on book one. Same on book one thousand.
Manuscript to live on Amazon. Industry average is 6 to 9 months. We measure this monthly and miss it less than 5% of the time.
What's on the package page is what you pay. Cover revisions, ISBN, distribution — all included. No mid-project surprise invoices.
In writing. The earlier you change your mind, the more you get back. Published on our About page, not buried in legalese.